New DING DONG Original Bubble Gum Halal x 1 Boxes Sweets New Kids Chewing FRU

Product Information

Objectives ...............................................................................................................8 Budget of Media Plan ...........................................................................................19

Post Testing (After Execution Research) .............................................................25 May .......................................................................................................................23 Geographical regions ............................................................................................18 Idea ........................................................................................................................14 too short nor too long. It is enough to create its space in the mind and heart of customers. After 6

Pre-Testing ............................................................................................................24 November ..............................................................................................................23 Opportunities: .........................................................................................................9 Newspaper.............................................................................................................21

Objectives and Issues .................................................................................................8Key Strategy Decision .............................................................................................11 Marketing Objectives ...............................................................................................10 Basis of Selecting Dawn .......................................................................................20 Creative Brief ...........................................................................................................15

Problem .................................................................................................................13 Product Positioning ..................................................................................................13Strengths: ................................................................................................................8 Public Relations ....................................................................................................22 Competitive Product Advantage ..............................................................................12 in different activities nowadays therefore Ding Dong has no association in daily life of its target

Frequency ..............................................................................................................18 Advertising objectives..............................................................................................10most leading media and social media like Facebook would be used as well. Nowadays mobileobjects are also being used to attract customers. Billboards are also very important in today‟s Evaluation of Advertisements ..................................................................................24 Competitors ................................................................................................................9 delicious products for sweet lovers of all ages. Hilal‟s products offer tantalizing experiences that Objective ...............................................................................................................13